Target Audience: young people, ages 8-21; parents of young people seeking summer camp programs
Adventure Camp Guru is a free referral service that matches prospective campers with high-quality camps and adventure programs. ACG needed my help with branding and responsive website design.
The client has an enormous library of beautiful, high-quality photography of landscapes and adventures. I decided to capitalize on this and let the photographs tell the story with a full-width experience.
“Start Your Adventure” is the predominant call-to-action, which directs them to an important questionnaire. Featured in the top nav is a “quick-fill form,” which allows the visitor to start without having to leave the slideshow.