ADVERTISING, OUT-OF-HOME, DIGITAL ADS
Ducati manufacturers high performance sports motorcycles, heavily targeted to a male demographic. Identifying an opportunity to market to females that would make Ducati the only brand that would represent females in this category, this concept ad campaign was born.
Art direction was based on female empowerment, paired with the inner desire to own and ride one—The Outlaw archetype at its best. This idea took on an adventurous persona whose messages proved they could own the road just as well as their male counterparts. This vision called for a custom photo shoot that allowed me to grow in many roles, such as styling and art direction.