BRANDING & SOCIAL MEDIA SUITE
A traveling musician with residencies all over the world, Daniel approached me wanting a logo that would be true to him yet appeal to his growing fan base in a sophisticated sector of Las Vegas.
A contemporary musician with many layers and talents, his sound features acoustics like a violin, guitar, and vocals. He composes songs live with a looper (similar to Ed Sheeran) which was a conceptual factor in the design of the logo.
The crane can have several layers of meanings, symbolic attributes, and cultural references. In Asian culture particularly, it represents the water element, happiness, eternal youth, and longevity. It is also a symbol of emotion and letting go of what no longer serves you. In this particular case, the crane is a metaphor of the musician’s journey and stylized in a fresh, contemporary feel. Concentric waves inside of the wing represent how Daniel Park’s signature musical sound of looping slowly builds up in layers and gets bigger as the song is performed.